09/21/22

Design Industry's Achromatic Love Affair: For Better or for Worse

How to use black, white, and grey in your home to enhance happiness! The messaging these non-colors are relaying to homeowners and why achromatic colors have been used so heavily.


Design Industry’s Achromatic Love Affair: For Better or for Worse

 

Black, white, and grey are shades referred to as achromatic, which literally means without color.  These non-colors have been loved by the home design and real estate industry, but are they really the best choices for creating a happy home?

 

In this 5th post of the Happy by Design series, I discuss why these achromatic colors have been used so heavily, the messaging that these non-colors are relaying to homeowners, and how to use black, white, and grey in your home to enhance happiness.

 

Why the Abundance of Black, White, and Grey?

 

Let’s cut right to the chase.  Achromatic colors are the most neutral.  They can create the feeling of a blank slate and convey to homeowners an opportunity for transformation.

 

These shades are particularly favored by realtors who are in the business of sales.  They want each home to appear neutral so that potential home buyers can envision themselves living in the home and making it their own.

 

Developers and stock plan designers are also keen to use these shades in abundance for the same reasons.

 

HGTV and other industry influencers have swayed consumers by relaying the message that neutral colors are trendy, clean, minimalist, and best for resale value. 

 

As a result of all this messaging, the impact we’ve seen on the modern homeowner is a resistance to any colors other than neutral.  Many have become hesitant to use colors that make them happiest due to fear of reduced resale value.  This leaves many people living in their homes not for themselves, but for a future unknown resident.

 

YOU deserve to live a colorful life in a

home designed specifically for YOU!

 

Read more...https://www.pippinhomedesigns.com/you-inspired-living/achromatic_colors


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