"When you hear people say ‘conspiracy theory,’ that’s designed to pluck this little part of your brain that says, ‘Well, that thing’s not true.’ And I think it’s a very well studied phrase on people who don’t think it out. To me, that’s often a cue that tells me… ‘That thing may well be true.’ And I’m not saying it is because it’s call a conspiracy theory, but ‘someone’s trying to debunk’ it usually means a powerful interest is behind it, and it makes me want to go search for more information about that thing..."