Twitter has evolved into a multi-faceted social network and is considered a source of breaking news, a customer service channel, and a social networking site. Having a Twitter presence for a business means connecting with customers one-on-one while also increasing brand recognition. As it is one of the major marketing platforms for businesses, brand monitoring on Twitter has become vital for companies to understand what audiences think about their brand. Check this video to learn about the effective brand monitoring strategies For Twitter.

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