Online reviews have the ability to build customer trust and encourage people to interact with a business. Improved customer interaction leads to increased profits for companies. They can provide the kind of mass exposure that traditional marketing channels may not be able to provide. Reviews can also have an impact on search engine results on the internet. The number of times your business name appears in reviews is considered by search engines like Google. If you're mentioned frequently, you're more likely to appear higher in search results for a particular type of business than if you're not. Therefore online review management is crucial for businesses to build a positive online presence and reputation management. Check this video to learn about a few tips that help handle online customer reviews efficiently.

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