Part 2

This Coca-Cola documentary begins by looking at the early beginnings of Coca-Cola as a patent medicine in the 1800's, created by John Pemberton. We then examine Coca-Cola's marketing strategy, and how it pioneered many marketing tactics that are commonplace today. We then move on to how Coca-Cola profited from war, and how Coke managed to expand globally so rapidly (and create Fanta in the process). Next, we look at some of the biggest accusations against Coca-Cola, such as the claims made by the stop killer coke campaign involving union leaders at Coke bottling plants. We also look at Coca-Cola's approach to the negative health effects of its drinks, including the disastrous launch of Dasani in the UK. And finally, we look at the ongoing battle between Coke and Pepsi, and how Coca-Cola created New Coke, that was simultaneously both a marketing disaster, and and one of the greatest business moves the company has made. Whether you're an aspiring entrepreneur looking to learn lessons from successful businesses, or you're simply interested to understand Coca-Cola's dramatic history.

Source: MagnatesMedia